WHO remembers the consumer? And I don’t mean only during the officially-declared Consumer Month of October in Las Islas Filipinas.
Last we looked, no one was looking after his welfare. He was looking out for himself, trying to survive in an entire jungle of business product mislabeling, if not actual sale of fake goods; grappling with questionable service practices as repair of cars, appliances, office machines and yes, that oh-so-familiar, “excessive repair charges,” if not fighting drawn-out battles to press a promo company to award raffle prizes he won fair and square or sue for outright breach of contract or warranty.
Never mind those unending violations of the Price Tag Law that has the Trade and Industry guys of Peter Favila scratching their heads at being outsmarted every inch of the way – on market inspection, the price tags are there in all their glory and almost immediately after, they’re gone—because over here it’s become a fact of life, er, business.
You might say, all these are typical Third World problems – and you are right. But just admitting it is so won’t make it go away. There’s a very thin line separating sellers from swindlers And these smart-alecky characters, believe us, hardly fear the law and do everything to beat it at every turn, with or without their highly-paid lawyers. The equalizer for this, to our blogging mind, is nothing less than public exposure, indeed, worldwide public exposure. Nothing beats the bar of public opinion.
In the Philippines, where food, or the consumption of it, is a national pastime (ever wonder why we have all those fatsos and fatsies walking around in supermarkets and malls?) what the pocket can afford – value for money — is a big thing for the average citizen. The league of fad dieters and health tonic drinkers may be growing but the Big Bulge is still there on the whole, proof positive that you may outgrow your toys but you don’t outgrow (or at least easily cast aside) your sweet tooth.
It is therefore a ripe area for the cause of consumerism to thrive.
Sadly though, it isn’t. At least. parochially speaking, not in Pangasinan province, my neck of the woods, here in the Philippines.
More on my next post.