May 13, 2006

Green tea

THE  moguls of marketing are hard at work promoting the magical properties of the Green Tea like it carried God’s miracle in a bottle or can. As far as I know, it was the Gokongwei’s Robina Food Corporation that started this unprecedented fascination for tea since last year when C2 (for Clear and Clean?)) hit   supermarkets and convenience stores in the country with the force of a blockbuster. 

The “fad” caught on soon enough and Nestle and other bottlers and health drink companies came up with their versions of the great green tea in flavors similar to the C2 line, selling these at cheaper price to gradually chip away at C2’s market lead. The drink madness recalls the storm generated by the Noni Juce some years back when health Read more

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